Wecyclers offers recycling service using a fleet of low-cost cargo bikes and an SMS-based incentives platform. Customers are encouraged to recycle plastic bottles, plastic sachets, and aluminum cans at redeemable points over their mobile phones in return. Families can then redeem their points for good that they value, such as cell phone minutes, essential food items, and household goods. Families receive collection reminders and rewards updates directly on their mobile phones making the benefits of recycling immediate. Wecyclers sells this supply of well-sorted, high quality recyclable material. Bilikiss Adebiyi-Abiola, CEO, is a Software Engineer, she holds an MBA from MIT Sloan School of Management.