Misfit Juicery in the Washington Post 05/26/2015

Why entrepreneurs are suddenly finding the beauty in ugly produce

Ugly produce is midway through a massive makeover.

Misshapen potatoes, multi-pronged carrots and past-their-prime apples — rebranded as “cosmetically challenged” and “beautiful in their own way” — are coming into vogue. Campaigns aimed at reducing food waste are bringing these fruits and vegetables, previously reserved for hogs, compost piles and landfills, to the forefront of our minds, if not quite to our grocery shelves.

And now, food entrepreneurs are picking them up as ripe for innovation.