All Market Inc (AMI), the parent company of Vita Coco, purchased natural energy drink Runa, according to FoodBev Media. The brand’s organic beverages are made from guayusa leaves, which are found in the Amazon rainforest.
Both Vita Coco and Runa will exist as independent companies under AMI after the acquisition is complete.
“We’ve spent 14 years at Vita Coco creating a category and building an iconic brand. We’re confident that we’re in the perfect position to replicate that success with Runa. Runa is currently growing at over 50% year to date and we plan to increase that growth significantly,” Vita Coco co-founder and CEO Michael Kirban told FoodBev Media.