(Summer 2020)

We divide our review assessments into eight categories.

Product or Service

Comments for this section could address:

  • Is it clear what problems their product or service will solve for their customers?
  • Is it clear what how they expect for it to solve those problems?
  • Do you think their product or service will do what they claim?

Market and Customer Analysis

Comments for this section could address:

Your comments for this section could address:

  • Is it clear who they think will pay for their product or service?
  • Are their assumptions of their addressable market reasonable?
  • Is it clear how they will identify and approach these people?
  • Do you think they will be able close enough sales to make their financial model work?

Risk and Competition Analysis

Comments for this section could address:

  • Is it clear who their competitors are?
  • Is it clear what their competitive advantage is?
  • Is it clear what their major risks are?
  • Is it clear what the barriers to entry are for potential competitors?
  • Do you think their assumptions in this areas are reasonable?
  • Is it clear (if appropriate) that they have the appropriate intellectual property protection?

Team (Current and Planned For)

Comments for this section could address:

  • Is it clear who their current team is, and the roles they will play?
  • Is it clear what roles they will hire for as they grow?
  • Is it clear (if appropriate) who their partners and champions are?

Financial Assumptions

Comments for this section could address:

  • Is it clear how and why they will price their product or service?
  • Is it clear that they understand their costs of goods sold?
  • Is it clear what their financial assumptions are?
  • Are those assumptions reasonable?
  • If they are seeking investment (debt or equity), is it clear how they plan to repay the investor, and/or getting to a discernable stage where they can attract more risk-averse investors?

Overall Viability

Comments for this section could address:

  • Do you think this is a viable business in its current form?
  • What do you see as their strongest asset?
  • What do you see as their biggest challenge?
  • Do think they will be able to execute production, sales, delivery, and other basic business operations?
  • Do they know how they will measure their success? Are there any aspects of the plan that particularly excite or concern you?

Mission Integration

Comments for this section could address if and how they integrated their values into their business operations. We’re looking for companies that will inspire others – companies that will keep true to their values as they grow because their values are part of why they are successful.

Presentation (Clarity)

Comments for this section could address:

  • Was everything that you expected included in the plan?
  • If anything was missing, what was it?
  • Was it presented in an easy-to-follow manner?