The Mentor Capital Network (MCN) identifies and supports for-profit entrepreneurs who are using business to solve the world’s biggest social, economic, and environmental problems in a way that others will be inspired to follow their lead.

The business plan feedback you are about to provide is both valuable in and of itself, and a tool to assist both you and the entrepreneur in identifying and building mentoring relationships that will be useful, interesting, and engaging for the both of you.

This form is available as online text (here), as a Microsoft Word document, and as a Google Form. We recommend writing out the answers in the Word document and then filling in the form. If you do not have reliable internet where you are, you can just email us the Word document version.

All you have committed to is to provide feedback on the business plan. Should you wish to become more engaged with this company, or to remain anonymous, those options are available to you via the last question on this form.

Write to the entrepreneur(s), not to the MCN. Everything between and including “Product / Service” and “Reviewer Context” will be sent directly to them.

Write from your perspective and expertise. You are part of a team of reviewers who were specifically chosen to provide different points of feedback. Many sections include a “no score provided” option – if you’re a finance expert, feel free to leave the marketing assessment to someone else. (As a bonus, you will get to see everyone else’s feedback at the end of the process.)

You are reading a business plan written for the entrepreneurs, not for the MCN reviewers. There is little point in our providing feedback on a document written for the MCN. Many of the questions on this form will not apply to certain kinds of businesses. If you feel that they should have mentioned something in their plan, note that in the comments. But nothing is required.


Your name:                                                            

Your email:                                                            

Name of company reviewed:    


Product / Service
How well do they describe their product or service, and why their customers will pay for it?

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them?  


Marketing / Sales Strategy

How well do they describe their potential market, and how they will reach their customers?

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them?    


Competition / Risks
How well do they describe the competitive landscape, and any other external risks and/or barriers to entry?

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them? 


Team / Partners / Stakeholders

How well do they describe their current team, the roles they will play, and who they will need (both as staff and partners) in the future?

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them?


Financial Assumptions

How well do they describe their revenue and expense assumptions?

Documents submitted to the Mentor Capital Network should not contain offerings of securities. They can say “We are seeking an investment of $AAA, which we will use for BBB purposes, which will enable us to become profitable / more attractive to future investors because of CCC.” They should *not* say “For a $XXX investment, an investor would receive YYY% of the company and/or a ZZZ% annual return.”

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them?


Operations

How well do they describe what they will need to do to execute on the items described above?

__ This area was not covered at all.
__ This area was covered, but portions of it were confusing.
__ This area was covered clearly, but there could have been more detail.
__ This area was covered completely and clearly in a sufficient manner.
__ This area was covered completely and clearly in an outstanding manner.

Do you have any comments on this area that could help them?


Integrating the Mission / Understanding the Ripples

Every company accepted by the MCN claims to have a social, environmental, and/or cultural mission. We believe that they want to accomplish these missions. While the Why can be an important marketing tool and/or a sign that the entrepreneurs are truly committed to the success of their business, in this section we’re focused on the How.

Integrated mission : How well do they describe their a plan to integrate their mission in a way that will make them equally or more competitive?

Ripples (also known as 2nd order effects), are the things that happen because of the disruptive changes made by an entrepreneur. Regular entrepreneurs get to move fast and break things. The MCN believes that social entrepreneurs have a responsibility to think through what might happen because of the changes their companies will make in the worlds of their customers, employees, and other stakeholders. How well do they plan for the secondary changes that will happen because of their product or service?

Do you have any comments on this area that could help them?


Do you have any comments on the plan that don’t fit easily in any of the sections described above? And are there any resources that you’d like to share with the entrepreneur? This can include examples of companies doing similar work that the entrepreneur may not be familiar with.


Reviewer Context

Please provide a short bio or description of your background as it specifically relates to the plan, e.g. “I am a business school finance professor who has worked in the automotive industry in India.” Or “I started two organic textile companies.”


Should we list, update, or remove your name from our website at http://mentorcapitalnet.org/home/program/mentors_and_reviewers/ ?

__ Please add or update my bio with the “Reviewer Context” text above

__ Please add or update my bio with the “Public Bio” text below

__ No changes needed

__ Do not list me

If we should add or update your information on our public website, please provide a *short* biography here. This may be different from the “Review Context” above in that it does not need to reference your connection to the specific plan you are reviewing. We reserve the right to edit for length.


The next set of questions are for MCN research purposes, and will only be shared in aggregate, without attribution. 


In your opinion, what is the likelihood that the business will accomplish each of the following in the next year?

  Already Done 0% 20% 40% 60% 80% 100%
Raise external capital greater than $100k from any source              
Apply for and receive official government legal status              
Will have a primary entrepreneur working full-time on venture              
Deliver first product or service              
Hire first (non-founder) employee              

To what extent did you feel the business plan demonstrated the following about the venture?

  Strongly Disagree Disagree Not Sure Agree Strongly Agree
A sense of novelty __ __ __ __ __
A foundation in proven models __ __ __ __ __
Immediate feasibility __ __ __ __ __
Long-term potential __ __ __ __ __
Attention to detail __ __ __ __ __
Big-picture thinking __ __ __ __ __

Based on your reading of the business plan, to what extent do you agree with the following about the entrepreneur(s)?

  Strongly Disagree Disagree Not Sure Agree Strongly Agree
Their personality is similar to yours __ __ __ __ __
They have similar skills to yours __ __ __ __ __
They have similar values to yours __ __ __ __ __
You would be friends __ __ __ __ __
They are passionate __ __ __ __ __

Was this plan a good fit to your interests and experience?

Poor       |      Adequate      |      Fair      |      Good      |      Outstanding

Why or why not? Do have any other feedback for the MCN?


Can you suggest other entrepreneurs or mentors who would be a good fit for the MCN?


What do you know now that you didn’t before reading this plan?


Approximately how long did it take you read the plan and complete this form?
__ 1        Hour                     __ 2        Hours                   __ 3        Hours  
__ 1.5     Hours                   __ 2.5     Hours                   __ 4.+     Hours

This is the last and most important question

Do you want to mentor this company?

The word “Mentor” means different things to different people. We’re looking for people who will engage with an entrepreneur over an extended period of time. Calls every two to four weeks for three to six months is about average, although some of our relationships have lasted more than decade.

If you just want a one-time conversation with the entrepreneur in which you answer their questions about your feedback, or you offer them resources and/or suggestions beyond what’s written here, that’s fine as well.

Mentoring has the most positive impact when mentors and entrepreneurs both feel validated, which is more likely to happen when they are given the choice to engage with each other. If you select any of the “Yes” options below, the entrepreneur (and the other reviewers) will see your name, email, and LinkedIn profile (or other public biography, if provided) on the review form. It is then up to the entrepreneurs to decide whose comments they found constructive and useful, and it up to them to reach out to those individuals.

More details on our mentoring process are here: http://mentorcapitalnet.org/home/join-us/mentors/.

__ Yes, I would be willing to mentor this business.

__ Yes, I would be happy to engage in a single follow-up conversation.

__ Yes, I am willing to answer questions about my feedback via email.

__ No, leave me anonymous to the entrepreneur and other mentors.