The Mentor Capital Network (MCN) identifies and supports for-profit early stage entrepreneurs who are using business to solve the world’s biggest social, economic, and environmental problems. We are particularly interested in supporting companies advancing their goals in a way that others will be inspired to follow their lead.

Our primary goal is to provide the companies with constructive feedback to help them accomplish their goals. 
* Write your feedback directly to the entrepreneur(s).
* Provide comments that are specific, constructive, and actionable.
* The questions labelled “Your comments in this section could also cover:” are meant as starting points to help you provide feedback – it is not mandatory for the entrepreneur(s) to address all those points.
* You were chosen to review this business because of your specific background – finance, marketing, industry, the region, etc. – write your comments from that perspective.

Our secondary goal is identify companies that you, personally, might want to engage with as a mentor. 
* At the end of the review, you will be given the option of signing your name or remaining anonymous. If you sign your name, you can also offer to join them as a mentor or some other role to help them take the next steps.

Our third goal is collecting data to make both the MCN and the field of social entrepreneurship better able to serve future entrepreneurs.
* Questions 1-3 & 16-20 are for MCN administrative use.
* Questions 4-11 are returned to the entrepreneurs and other reviewers of the same business plan. They are also used to see if excellence in any one part of a business plan leads to more likely success or failure.
* Questions 12-15 give the entrepreneurs context for their reviewers.
* Question 21, along with question 10, is used to determine which reviewers excel at predicting companies that will do well or poorly.
* Questions 22-24 are designed to test assumptions around the time and energy a mentor will spend to support entrepreneurs who are similar to them, and/or the mentors’ predictive abilities.

Scoring criteria
Poor: If this area is not addressed, the business will not succeed.
Adequate: While this area is a weakness, it won’t disrupt the entire business.
Fair: This area will neither hurt the business nor provide a competitive advantage.
Good: This is the level you would want to see in a business before working there yourself.
Outstanding: They got this perfect. Particularly if they have a new approach to the challenge.
No Score Provided: If you do not feel qualified to score a particular section, check this box. You can still include comments.

Questions about any part of this process should be sent to

01. Your Name:                                                            

02. Your Email:                                                            

03. Name of the company you reviewed:    

04. Product / Service
* Do you understand their product or service?
* Do you understand the problem that it will solve?

Score: Poor / Adequate / Fair  / Good / Outstanding


05. Customers / Marketing

* Do they know who will pay for their product or service?
* Do they know how many of these people there are?
* Do they have a good plan to identify and sell to them?
Your comments in this section could also cover:
* Do they understand how their market might change?
* What have they learned from market testing and/or operations?
* Do they have a clear pricing strategy?

Score: Poor / Adequate / Fair  / Good / Outstanding / No Score Provided


06. Competition / Risks
* Do they know who their competitors are?
* Do they know how their product is different?
* Do they understand major risks to their business model?

Your comments in this section could also cover:
* Have they identified barriers to entry?
* If appropriate, do they have the necessary Intellectual Property protection?

Score: Poor / Adequate / Fair  / Good / Outstanding / No Score Provided


07. Team and partners

* Do they have the staff, partners, & champions they will need?
* If not, do they have a plan to recruit them?
Your comments for this section could also cover:
* Other than their team, who else will be invested in their success?

Score: Poor / Adequate / Fair  / Good / Outstanding / No Score Provided


08. Financials

* Are their revenue and expense assumptions reasonable? 
If they are seeking investment (debt or equity)
* Do they describe what they plan to do with the money? 
* Do they describe how that investment will get them to a discernible next stage where they can either be cash-flow positive, or be more attractive to later stage investors?

Your comments for this section could also cover:
* Costs of goods sold 
* Pricing strategy

Score: Poor / Adequate / Fair  / Good / Outstanding / No Score Provided


09. Mission
Does their mission support their financial margins? Scores here should reflect social, environmental, and/or cultural benefits that are integrated into how the company makes money. (E.g. Charitable Donations or Buy-One-Give-One should not be rewarded here unless they have a specific business value.) 

Some examples of how previous MCN companies have done this include:

  • Using diversity (gender, class, ethnicity, and more) as a business strength
  • Using waste as product
  • Making long-term investments in employees to reduce turnover
  • De-risking environmental issues for the company and its customers
  • Empowering and training employees as both a sales force and a force for their community
  • Taking a holistic gender lens approach. (If you are unfamiliar with the term “Gender Lens” we recommend this article:

Score: Poor / Adequate / Fair  / Good / Outstanding   


10. Viability

Do you think this is a viable business in its current form? What do you see as their strongest asset? What do you see as their biggest challenge? (This counts for 50% of the overall score). This section is the place to put comments that do not fit in any other category (e.g. presentation and design, anything that was left out, etc.) and to share resource suggestions (websites, people, etc.) for the entrepreneurs. 

Your comments for this section could also cover:
• How will they know when they have succeeded? 
• Will this company transform the industry around itself? 
• What are the best aspects of the plans?
• What aspects most concern you? 

Score: Poor / Adequate / Fair  / Good / Outstanding   


11. Presentation

Indicate the extent to which you agree with the following statements:

  Strongly Disagree Disagree Not Sure Agree Strongly Agree
This business plan was presented in a way that was logical and easy to understand. __ __ __ __ __
Due to missing information I had to guess or “mentally fill in the blanks” regarding aspects of this business in order to assess it. __ __ __ __ __
This business is addressing a social mission which is important to me personally. __ __ __ __ __
I have a very clear understanding of the social mission of this business. __ __ __ __ __

12. Is there anything else you’d like to share with the Entrepreneur?

13. What did you learn from reading this plan?

14. Can we give your name and email to the Entrepreneur with your comments?

We know mentor-entrepreneur matches have the most impact when mentors and entrepreneurs both choose to engage with each other.

If you indicate that you are willing to be a mentor, they must also select you for that to happen. Entrepreneurs are encouraged to thank everyone who signed their name (let us know if they don’t) but to specifically seek to build mentoring relationships with individuals whose commentary they found particularly constructive.

If you select one of the “YES” options below, we will include your name and email address with your feedback that will be shared with the entrepreneur, as well as with the other reviewers of this business plan. If you are anonymous to the entrepreneur, you will be anonymous to the other reviewers as well. 

If you and the entrepreneur(s) decide to begin a mentoring relationship, we will leave that to you to structure. (Although if you are new to mentoring, we can provide some basic guidelines.)

__ Yes, I would be willing to mentor this business.

__ Yes, I would be happy to engage in a single follow-up conversation.

__ No, leave me anonymous to the entrepreneur and other mentors.

15. Give the entrepreneur(s) a sense of your perspective on their business plan:

Please provide a short bio or description of your background as it specifically relates to the plan, e.g. “I am a business school professor who has worked in the automotive industry in India.” Or “I am a mentor who started two organic textile companies.”  Note: If you wish to be anonymous, remember to not use your name here. Examples can be seen here.

Responses below this line are not shared with the entrepreneur or other reviewers. They are for the MCN’s use to better serve our entrepreneurs, reviewers, mentors, and the field as a whole. 

16. Can we list you as an MCN Mentor at ?

__ I am listed, and the text is fine

__ I am not listed, and that’s fine

__ My blurb should added or updated — use the “Reviewer Context” above

__ My blurb should added or updated — use the “Blurb Update” text below

__ Please remove my listing

17. Website Bio Update
If the blurb we have for you on our website needs updating, please enter new text below. This might be different from your “Reviewer Context” because that should focus on your expertise as it applies to a particular business plan. This text can be more general if you wish. Please note that unless a specific request is made, only reviewers from the past three years are listed, so if you haven’t worked with us in a while, your bio may no longer be posted.

18. How long did it take you read the plan and complete this scorecard?

__ 1        Hour                     __ 2        Hours                   __ 3        Hours  

__ 1.5     Hours                   __ 2.5     Hours                   __ 4.+     Hours

19. Was this plan a good fit to your interests and experience?

Poor       |      Adequate      |      Fair      |      Good      |      Outstanding

20. Do you have any feedback or questions for MCN?

21. In your opinion, what is the likelihood that the business will accomplish each of the following next year?

  Done 0% 20% 40% 60% 80% 100%
Raise external capital greater than $100k from any source              
Apply for and receive official government legal status              
Will be a primary entrepreneur working full-time on venture              
Deliver first product or service              
Hire first employee              

22. To what extent did you feel the business plan demonstrated the following:

  Strongly Disagree Disagree Not Sure Agree Strongly Agree
A sense of novelty __ __ __ __ __
A foundation in proven models __ __ __ __ __
Consideration of your likely interests as a reader and potential mentor   __ __ __ __ __
Authenticity __ __ __ __ __
Venture’s immediate feasibility                __ __ __ __ __
Venture’s long-term potential __ __ __ __ __
Close attention to detail       __ __ __ __ __
Big-picture thinking              __ __ __ __ __

23. Based on your reading of the business plan, to what extent do you agree with the following?

  Strongly Disagree Disagree Not Sure Agree Strongly Agree
This entrepreneur has a personality that is similar to yours __ __ __ __ __
This entrepreneur’s skills are in similar areas to your skills __ __ __ __ __
This entrepreneur has values that are similar to yours __ __ __ __ __
You and this entrepreneur would be friends if you met in person  __ __ __ __ __
This entrepreneur is committed __ __ __ __ __
This entrepreneur is trustworthy __ __ __ __ __
This entrepreneur is passionate __ __ __ __ __
This entrepreneur is authentic __ __ __ __ __

24. Based upon your reading of the business plan, please select the picture that best indicates the extent to which you and the entrepreneur are similar overall.