The local startup that gives ugly fruits and vegetables a brighter future is taking steps to ensure a bigger future of its own.
D.C.-based Misfit Juicery, an anti-food waste company that uses misshapen or bruised produce to make bottled juices, has rebranded as the business grows its profile in the food space and lands deals with high-profile retailers. The move also positions the startup to expand beyond juice.
“The vision for Misfit is to become Misfit Food,” said co-founder Ann Yang. “We want to be the natural food brand in the country that represents food waste sourcing and sourcing from inefficiencies in the supply chain.”