Company chooses Buffalo over Florida … for our weather

Lindsey Tropf faced a doozy. A judge questioned why someone from Gainesville, Fla., would choose move her company, Immersed Games, to Buffalo.
“I won’t have to lose two weeks of development every year fleeing the state from a hurricane,” Tropf said. The Shea’s crowd approved, with laughter and applause.

How this World of Warcraft junkie got Intel’s attention

Their effortless absorption sparked an idea for Tropf: what if kids used video games to learn the same way? What if she could engineer a game to purposefully teach kids valuable concepts without them even noticing?