PITAYA Plus outlines mission to turn America’s smoothies hot pink

It’s flaming pink, packed with fiber and magnesium, fruity, but not too sweet, and growing like crazy in the frozen smoothie pack market, says Chuck Casano, who is on a mission to do for Pitaya what Sambazon did for açai berries and KonaRed is doing for coffee fruit: turn something many Americans have never heard of into a household name.