How buyers can guard themselves from greenwashing

Kari Klaus, chief executive and founder of Viva Green Homes in Arlington, Va., a national listing portal exclusively for “eco-friendly” homes, says “greenwashing is a growing problem — clearly there’s a desire to jump on the train and use buzzwords” like “green,” “sustainable” and “high efficiency,” too often with little to back up the claims.

Interview: Realty Sage (2016)

The Mentor Capital Network interviewed Kari Klaus, CEO and Founder of Viva Green Homes, a participant in our 2016 Sustainable Business Plan Collaboration. The company has since changed its name …