Tag: Runa

Runa hopes to build itself into the country’s top natural energy drink — and this partnership could help expedite that goal. Runa immediately gains access to Keurig Dr Pepper’s extensive distribution network. For AMI, working with Keurig Dr Pepper is a familiar one: the soda, water, tea and coffee giant already is a distributor of its Vita Coco coconut water beverage.
https://www.fooddive.com/news/keurig-dr-pepper-to-distribute-runa-clean-energy-drink/551772/

All Market Inc (AMI), the parent company of Vita Coco, purchased natural energy drink Runa, according to FoodBev Media. The brand’s organic beverages are made from guayusa leaves, which are found in the Amazon rainforest.
https://www.fooddive.com/news/vita-cocos-parent-company-acquires-natural-energy-drink-runa/526328/

In 2010, Brown University student Tyler Gage took a course about the languages and religions of the Amazon that blew his mind. Gage, who had grown up in the comfortable Bay Area suburbs, became enthralled by the rich, complex world of Amazonian tribespeople. Soon, it wasn’t enough for him to just read about these cultures; he wanted to see it all for himself. So, with some guidance from his professor, he packed his bags and moved to the Ecuadorian rainforest for two years.
http://www.fastcompany.com/3046136/how-two-liberal-arts-students-created-a-million-dollar-rainforest-saving-tea-company

Nothing drives impact like dollars. It’s a simple idea, but, for Runa, it represents the seed of an entirely new business-focused outlook.The Brooklyn-based company, founded in 2009 by college roommates Tyler Gage and Dan MacCombie, produces ready-to-drink iced teas and energy drinks made with guayusa, a plant traditionally used as a natural source of caffeine by indigenous groups in South America. Through its vertically aligned supply chain— in which it sources organic crops from Fair Trade Certified partner farms in Ecuador— Runa has made ethical business practices and sustainable farming a key part of its identity.

https://www.bevnet.com/news/2018/runa-steers-towards-natural-energy-away-tea

Every morning before dawn, the Amazon-dwelling Kichwa tribe partake in a 2,000-year-old tea-drinking ritual. Guayusa (pronounced gwhy-yoo-sa) is their brew of choice, served in a hollowed-out gourd. Rather like many of us before our first caffeine hit, the Kichwa say they are not ‘Runa’, which translates as ‘fully alive human being’, before their first bowl.
http://www.billionaire.com/travel/2701/indigenous-brew-an-amazonian-superleaf

DiCaprio participated in an investment round, which includes Marlon Wayans, Adam Rodriguez (“CSI Miami”) and professional tennis players John Isner and Steve Johnson. Channing Tatum was an early investor. Runa products are made from guayusa caffeinated tea leaf from the Ecuadorian Amazon, which is sustainably produced in the rainforest by 3,000 indigenous farming families.
http://variety.com/2016/film/news/leonardo-dicaprio-ecuadorian-beverage-company-runa-1201764711/

The Hollywood actor, investor, and activist has invested in Runa, an organic tea business, and says he will donate his shares back to Ecuadorian farmers.
http://www.inc.com/zoe-henry/leonardo-dicaprio-invests-in-runa-tea.html?edited