Tracing the Fish on Your Plate Back to the Sea

For decades, José Barrios has made a living pulling flounder and abalone out of the frigid waters off Chile’s central coast using nothing more than nets, an iron hook, and his strong back. Today, the 56-year-old fisherman also taps into satellite networks and the cloud to earn the best possible price for his catch.
Barrios is one of about 250 Chilean fishermen who have signed on with Shellcatch, a San Francisco startup seeking to profit from the growing demand for sustainable seafood.

https://www.bloomberg.com/news/articles/2015-05-21/shellcatch-s-seafood-tracking-system-helps-fishermen-earn-more