The walk for water

The household consumer brand Nilkamal has launched the innovative “Water Wheel” in partnership with an American firm, Wello. The revolutionary (literally!) design allows women to easily transport the water in a rolling drum eliminating the need for head loading. It has a carrying capacity of 45 litres (more than 2X of traditional methods) and made of durable plastic to withstand long, uneven surfaces while keeping the water hygienic and uncontaminated. The product has been tested for over 2000 kilometres and is leak-proof.

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One of the most important and equally toiling chore was fetching water from the nearest well, which was over 5 miles from her house, in steel pots that she’d carry over her head and on her waist. At least 10 to 20 litres of water was required for the household and that would mean at least four to five trips to the well. She’d spend three to four hours and an incredible amount of energy to fulfil the most basic of needs- water.

WaterWheel: A rolling solution in rural India

This year, American social venture company Wello Water reported that over 2000 WaterWheels have been delivered to different villages in rural India. The WaterWheel is a solution put forward to alleviate the strain water collection has on rural families.

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Addressing the vital need for clean water in disaster relief situations, DayOne Response has developed one solution called the DayOne Waterbag. This is a 10-litre personal water purification unit that can be transported like a backpack. A closed system, which prevents contamination, it is designed specifically to be distributed after a disaster. It purifies 10 litres of water in 30 minutes, and is reusable so a family of four can have clean drinking water for up to 2 months.

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DayOne Response develops and supplies innovative solutions for disaster relief. One solution is the DayOne Waterbag, which is a lightweight reusable personal water treatment device that provides all the essential functions for water purification. According to co-founder Amy Cagle, DayOne Waterbags have been deployed in over 20 countries, and the company has provided over 7 million liters of clean water in less than a year.

The Wello Water Wheel

Wello Water is social venture that wanted a way for people (particularly women) to transport water effectively, hygienically and affordably. By doing so the goal was to allow time for school and more efficient family care. Wello believes that “[w]omen with even a few years of education have smaller, healthier families, and are more likely to send their children to school. Female education is a key means of breaking the cycle of poverty.


“The magic is in the business model,” says Cynthia Koenig, founder of Wello. “It’s not necessarily so much cheaper than other products on the market, but our business model is aiming for profitability through scale.” Wello has thin margins, but the venture expects to break even after three years of operation through both sales of the WaterWheel and sales of advertising space on the device.