Back To The Roots Expands With New Funding And Retail Growth

Back to the Roots, the fastest growing organic food & gardening company innovating the way families are connecting with food, announces today its $3M series C led by Central Garden & Pet (NASDAQ: CENT), the country’s leading lawn, garden and pet company. Central was joined by new investor Blue Scorpion Investments, a NYC-based consumer-facing venture capital fund. Back to the Roots will be using the capital to fuel its growth as leaders in the indoor gardening market with over a dozen new products in que to launch in 2019 and thousands of new retail partners including Walmart, Bed Bath & Beyond, Bloomingdale’s, Petco and Costco.

https://www.prnewswire.com/news-releases/back-to-the-roots-expands-with-new-funding-and-retail-growth-300799593.html

Back to the Roots has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019

The company first became known for its simple and popular grow-your-own-mushroom kits. Now it also has a line of organic cereal, but it’s who eats that cereal that’s most interesting. In 2018, the company finished its first full year as the cereal supplier for New York’s public schools, becoming the first organic cereal ever offered in a U.S. public school system. Now it’s working with Nature’s Path & the Urban School Food Alliance to bring organic cereals to 1 in 5 kids by 2020.
https://www.fastcompany.com/company/back-to-the-roots

Better together: Why some food companies enter into partnerships

Now Nature’s Path, the largest organic cereal company in the U.S., runs the ingredient sourcing, distribution, manufacturing and supply chain aspects of Back to the Roots cereal. Items such as Back to the Roots Biodynamic Cinnamon Flakes still belong to Back to the Roots. Recipes and packages won’t be changed without Back to the Roots approval. But, Arora said, those products now will benefit from the category expertise of a longtime leader.
https://www.fooddive.com/news/better-together-why-some-food-companies-enter-into-partnerships/539411/

‘Bachelor’ Star Sean Lowe Partners with Fellow ‘Bachelorette’ Contestant Alejandro Velez to Donate 125,000 Meals Supporting Hurricane Harvey Relief Efforts

“Bachelor” & “Bachelorette” star Sean Lowe has partnered with fellow ‘Bachelorette’ contestant Alejandro Velez to donate 125,000 breakfast cereal meals in support of Hurricane Harvey relief efforts. The organic cereal is from Back to the Roots, a company Velez co-founded in Oakland, CA.
http://www.prweb.com/releases/2017/09/prweb14657882.htm

Why Biodynamic Breakfast Cereal Is The Go To Choice in 2017

Biodynamic food is trending in 2017. It is extending beyond organic farming, reducing the need for outside fertilisers. Moreover, it is creating a balanced farm ecosystem. This is achieved through rotational crops, a variety of plants and animals as well as on-site composting. We know there are hundreds of cereal products on the market, but very few of them can call themselves biodynamic! Back-the-roots is where health is heading.
http://www.longevitylive.com/nutrition-body/healthy-eating/biodynamic-breakfast-cereal/

Back To The Roots And Taking The Friction Out Of Natural Foods

The team at Back to the Roots can’t help with all the levels of fish madness that go into fish tank ownership. They can’t make your fish like each other, and they have not invented technology that will make you more able to tell if your fish is truly happy or just pacing in its bowl awaiting death. What they can do, however, is offer a fish tank that requires a lot less maintenance.
http://www.pymnts.com/news/retail/2017/back-to-the-roots-natural-foods-ecommerce-innovation/

Two Oakland Area Entrepreneurs Are Reconnecting Us to Food

Back to the Roots is a thriving and growing business. Their ready-to-grow and ready-to-eat products are sold in thousands of locations nationwide, and the company has won several awards from leading publications and organizations for food innovation.
https://www.huffingtonpost.com/entry/two-oakland-area-entrepreneurs-are-reconnecting-us-to-food_us_595d47f1e4b02e9bdb09fa22

Proof That Not All Kids are Addicted to Sugar

When you were a kid, chances are, the days when you were allowed to pick out your own breakfast meant one thing: a heaping bowl of Lucky Charms or Cinnamon Toast Crunch. And if your mom stocked the house with “healthy cereal,” your only option was something very bland. Bleh.
https://www.wellandgood.com/good-food/back-to-the-roots-cereal-nyc-schools/

Healthier Cereals Snare a Spot on New York School Menus

The New York City public school system has quietly replaced breakfast cereals made by the Kellogg Company, the titan whose name is virtually synonymous with cereal, with those from a small California upstart called Back to the Roots.
https://www.nytimes.com/2017/03/01/dining/cereal-health-new-york-city-public-schools.html?_r=0

Back to the Roots, NYC Schools Take ‘Undo Food’ Movement One Step Further

Back to the Roots was that something different. Though miniscule in comparison to food industry giants such as Kellogg, the California startup — which last summer got a $10-million funding boost from investors — offers a lineup of organic cereals with half as much sugar as conventional brands and no preservatives or added vitamins.
http://www.sustainablebrands.com/news_and_views/startups/libby_maccarthy/back_roots_lands_major_deal_new_york_city_schools

Healthier Cereals Snare a Spot on New York School Menus

The New York City public school system has quietly replaced breakfast cereals made by the Kellogg Company, the titan whose name is virtually synonymous with cereal, with those from a small California upstart called Back to the Roots.
https://www.nytimes.com/2017/03/01/dining/cereal-health-new-york-city-public-schools.html

Building the better fishbowl: Aquaponics combines fish, greens to create cleaner food

The commercial for the AquaFarm, a three-gallon fish bowl topped with a lid for growing potted plants that its inventors call “a self-cleaning fish tank that grows food,” pretty much sums up the way aquaponics works—even if the pitch, at times, sounds like some green-techie hipster satire straight out of a “Portlandia” skit.
http://www.eastvalleytribune.com/life/building-the-better-fishbowl-aquaponics-combines-fish-greens-to-create/article_cad5319e-e4e0-11e6-8d01-cf596ef1a536.html

Man Who Survived a Terrorist Kidnapping, Cancer and The Bachelorette Becomes Successful Mushroom Entrepreneur

In 2009, Alejandro Velez had overcome a lot of obstacles to get where he was. The then senior at UC Berkeley had survived being kidnapped by terrorists while growing up in Medellín, Colombia, had beaten cancer and was just a few months away from beginning a lucrative career on Wall Street.
http://people.com/human-interest/man-who-survived-a-terrorist-kidnapping-cancer-and-the-bachelorette-becomes-successful-mushroom-entrepreneur/

With Help of $10M Series A, Back to the Roots Poised to Truly ‘Undo Food’

Back to the Roots, an Oakland, California startup pioneering how families reconnect with food, announced today that it has expanded its January crowdfunding campaign on CircleUp into a $10M Series A. The new investment was led by Acre Venture Partners, Campbell Soup’s venture capital fund for food startups, and also includes funding from S2G Ventures and Red Sea Ventures.
http://www.sustainablebrands.com/news_and_views/startups/sustainable_brands/help_10m_series_back_roots_poised_undo_food

20 Global Startups That Are Changing The World

Founders of Back to the Roots, Alejandro Velez and Nikhil Arora were college students when they found out they could grow food from waste — in this case, it was mushrooms from coffee grounds. Their sustainable food business started in 2009, with the introduction of the first boxed product, Grow-Your-Own Mushroom Garden, quickly following. By providing products that allow people to grow their own food at home, Back to the Roots is achieving their goals of healthy communities and green development, in which you “undo” food and make it personal again.
https://www.currencyfair.com/blog/20-startups-changing-the-world/

22 of the Most Fascinating Social Good Startups Changing the World

Back to the Roots was founded in 2009 by then college seniors Alejandro Velez and Nikhil Arora after they discovered how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to “undoing food” and reconnecting families to it through fun, delicious and sustainable “ready to grow” and “ready to eat” products. Back to the Roots products are now available in 14,000 retail locations including Target, Costco, Whole Foods, The Home Depot, Safeway, and several other retailers worldwide.
https://thedailybanter.com/2015/06/22-of-the-most-fascinating-social-good-startups-changing-the-world/