Incubators evoke little CSR interest

Piyush Jaju, founder of ONergy, which sells solar equipment to rural households, said it is difficult for incubators to get CSR funding. “Companies do not like to mix what they do for profit and what they do with a social motive. For CSR, companies are focused on charity. Changing that mindset is very difficult,” said Jaju. “ We cant rely on this as a source of funding,” he added.

ONergy got Rs.20 lakh from CIIE as part of a Rs.25 lakh grant from Bajaj Electricals.

Executives from Mahindra and Mahindra Financial Services and Bajaj Electricals said they are funding incubators as an experiment and if it yields results they will look to increase CSR funding to them.