It’s flaming pink, packed with fiber and magnesium, fruity, but not too sweet, and growing like crazy in the frozen smoothie pack market, says Chuck Casano, who is on a mission to do for Pitaya what Sambazon did for açai berries and KonaRed is doing for coffee fruit: turn something many Americans have never heard of into a household name.
https://www.foodnavigator-usa.com/Article/2015/09/17/PITAYA-Plus-outlines-mission-to-turn-America-s-smoothies-hot-pink