Buying These Tampons Donates A Box Of Pads To Homeless Women

If 2015 was the year we started talking about women’s periods, 2016 may be the year for major innovations in the previously hush-hush world of sanitary protection.

Menstruation costs a woman more than $18,000 on average during her lifetime — a sum which not everyone can afford. The latest company disrupting the feminine hygiene industry is Conscious Period, an organic tampon company that goes a step further by donating pads and tampons on a one-to-one basis to homeless American women in need.

“We were shocked to learn that feminine hygiene products are not covered by government assistance programs like food stamps, and furthermore, that 40 states tax these products, making them even more cost-prohibitive to women living in homelessness,” the company’s founders, Annie Lasco and Margo Lang, told HuffPost in an email.

Right now, Conscious Period sells its organic tampons only online through Indiegogo, where prices start at $8 for one box. For every unit sold, the company donates a box of pads to homeless women.