moWoza does the running for traders

Informal trading in the region is not easy — travelling over long distances and across borders to source goods is time-consuming, costly and often dangerous. Yet hundreds of thousands of people in Africa rely on the risks of an informal supply chain to eke out a living and feed their families.

MoWoza, a user-friendly mobile commerce service, has changed that. Enabling small traders to order and pay for their inventories using a simple app via mobile phone, moWoza has changed the lives of hard-working entrepreneurial street traders, many of whom are women.