“What if it’s not just the actions we take and the impact they have?” she asked audiences at GreenBiz Forum 15. “What if, in fact, it matters because those actions influence others, and it’s part of changing social norms and changing society as a whole? What if you could prove that you could catalyze a movement?”
Her company, WeSpire, harnesses the social “butterfly effect” of workplace networks to influence employees to take action on recycling, water conservation and even safety and cyber security.
“We have a petri dish of 30 companies [with 1 million employees] to see what drives engagement” to close the gap between employees wanting to be more sustainable and actually doing it.