Verde: Energy Efficiency Experts partner with Tackle box to tell brand’s story

Verde: Energy Efficiency Experts works with Chicago-based creative agency Tacklebox to define brand’s story and develop its brand manifesto.

Startup company Verde has a unique story to tell. The company started its humble roots when the owner, then firefighter, Jamie Johnson realized he could save the fire department money on their utility bill by retrofitting light bulbs to more efficient LEDs. Jamie slowly built on this concept, contracting customers and handling everything from sales to installation himself. He did this all with the belief that he could help create a more sustainable city, bulb by bulb, by working with Chicagoland small businesses.