Counterfeiting is big business, not only in invaluable art pieces, but also in the semen of bulls used to give birth to highly productive cows. So, though India is the world’s largest producer of milk, it is witnessing a steady fall in the number of such highly productive cows.
To stem this rot, PharmaSecure, a provider of brand protection, consumer loyalty and engagement solutions, has joined hands with NDDB Dairy Services (NDDB-DS), a wholly-owned subsidiary of the National Dairy Development Board (NDDB), to provide a tool to help safeguard this population of high-quality breeds of cow, both indigenous and mixed.
Artificial Insemination is widely used to raise the high-quality bovine population in the country. And in this process, cattle-owners use NDDB-DS’ branded Superior Animal Genetics (SAG) AI straw containing the frozen semen of high-quality bulls.