Ayzh founder Zubaida Bai on the ‘birth kits’ helping women in rural India have hygienic deliveries

“The journey pretty much involved following my passion and wanting to give back to the women I’d probably seen struggle all my life, but I hadn’t figured out what and how I’m going to,” so starts our interview with Zubaida Bai, the founder of Ayzh.

Ayzh (pronounced ‘eyes’) is a for-profit venture that is perhaps best known for its JANMA birthing kit. The kit, which is aimed at rural women in areas where healthcare and sanitation are often a low priority, includes the tools necessary to have a hygienic birth in the presence of a doctor or midwife. The expectant mother is given the jute purse after delivery for her own use, which Bai sees as an advocacy tool that furthers the movement for cleaner births.

The bright jute pouch features an underpad, a surgical blade, a cord clamp, soap and a pair of sterile gloves. As she mentioned during her TEDx Marriott talk on 6 September, she was driven to do so after seeing an umbilical cord being cut with a farming sickle. This was a turning point for the engineer-turned-product development expert.