The Farmer’s Smartphone, To impact the agriculture ecosystem
Atul believes in taking feedback from multiple people. He goes to the Sarpanch, meets the best farmer in his taluka, and then travels 70 kms to meet the Agri dealers at the market place. He ends up getting confused. The dealers talk to him about a new product being launched by a well-known company. They also try to convince him to buy a few low-priced unbranded products which are supposed to give bumper yields.
http://www.destaglobal.com/the-farmers-smartphone-to-impact-the-agriculture-ecosystem/