Big Win at SXSW by Sproutel, Slater and More

The people have spoken.
Not only did Sproutel take home the top award in the Robotics and Hardware category at the 22nd annual SXSW Interactive Innovation Awards Presented by KPMG, but the company—along with their co-creators—also took home the people’s choice award for the My Special Aflac Duck, a “comforting companion” for children with cancer.

“I’m so very proud of our team for both awards, and they represent very different achievements,” said Aaron Horowitz, co-founder and CEO. “For me, the People’s Choice Award means a lot because it was chosen by all of the attendees. I was blown away by so many of the companies and products I saw at SXSW so this award, in particular, was a great honor.”

Sproutel developed the duck, which is controlled via an app, for insurance company Aflac. The ‘My Special Duck’ made its way to pediatric cancer patients—after being tested by patients currently undergoing treatment—last September. Since then, Sproutel and Aflac have donated 3,000 ducks to patients in nearly 150 hospitals.

The two companies share their awards with Carol Cone on Purpose—a leading cause-branding developer—and The Nation of Artists—a company that specializes in branding content among other ventures.